InterSystems

Building a fresh new look for a technology leader

InterSystems creates software and technology for industries too crucial to fail: healthcare, banking, government, and more. Throughout our four-year relationship with the company, we’ve been fortunate to partner on a wide range of projects, from global campaigns to major productions for live tentpole events. 

In 2019, InterSystems came to us with a new ask: It needed a campaign aimed squarely at developers. The goal was to pique their curiosity about InterSystems’s IRIS Data Platform, used for rapidly developing and deploying important applications. The company wanted developers to try the platform out and recommend it to their organizations.

InterSystems needed to strike a different tone than it takes when addressing C-suite decision-makers; developers tend to be younger, hands-on learners who love experimenting with new tools and languages. This campaign had to speak their language. 

Godfrey Dadich looked for a fresh, contemporary visual approach to strike the right note. We landed on the idea of a modular grid layout—a nod to developers’ work with the grids used in responsive design, to build pages to fit different devices. The grid system is adjustable and adaptable to any aspect ratio. We used thick black lines and color blocks to reference the work of Dutch painter Piet Mondrian, and the graphics we chose hint at Pop Art—visual elements that lend a striking look. 

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